An Insights Powerhouse

Bauer Media is the country’s largest magazine publisher, so understanding New Zealand consumers is part of the Insights IQ team’s DNA. We thrive at bringing data to life through knowledge curation and storytelling. Our team champions consumer insights across the business. Insights are our heartbeat, driving business solutions for both Bauer and our advertising partners.

Our Capabilities

Our proprietary trans-Tasman online communities enable us to have the deepest possible understanding of consumers. Tapping into their hearts and minds provides feedback that shapes our content and puts our audience at the centre of every content decision Bauer makes. We deliver projects that use a full suite of quantitative and qualitative research solutions; our expertise ensures that we know the context, message and tone that will resonate and have the greatest relevance. Great brands are underpinned by great insights.

Proven Results for Advertisers

Award-winning, audience-led solutions provide our advertising partners with the in-depth insights that they need to effectively engage, deliver and measure their campaigns, executed through Bauer brands. From discovery and understanding their audiences, through content development, to post-campaign analysis: Bauer Insights IQ has the capability to undertake any client research brief.

Our People

Our New Zealand and Australia teams operate as a boutique, full-service research agency – meeting the needs of internal and external clients. Our directors bring complementary expertise in research, media and consulting across multiple markets and industry sectors. This gives fresh thinking, energy and innovation to all our work. Our ability to bring data to life through creative storytelling is also a particular strength. But it is our Responsiveness Guarantee – the ability to be in field within 24 hours of being briefed and delivering insights within the tightest of deadlines – that truly sets us apart.
For market-leading research and advertising effectiveness solutions that drive business results, get in touch with Bauer Insights IQ today.